Motion Graphics Videos for Splash Coupons
I created two motion graphics videos for Splash Coupons' sales team using After Effects. The videos were deployed online and on iPads used during client appointments.
Videos
Style Catalog Explanation Video
This piece explained the concept behind Splash Coupons' Style Catalog - a library of ad templates created for the advertisers containing 96 design options. The catalog existed as both a physical book and digital resource for field sales representatives.
"Are You in the Business?" Video
Rather than simply updating a PowerPoint presentation, I created an After Effects motion graphics piece that was integrated into a tracking system. Sales representatives provided prospects with custom URLs (like bobspainting.gosplash.net), enabling analytics through DNS, Apache, and PHP configuration.
Technical Approach
Both videos featured a "traveling line effect" in the background. I created the lines in Illustrator using expanded blends, then imported them into After Effects where I attached a 3D camera to track the vector elements through space.
Credits: Shana Rose (voice), various iStockPhoto photographers, and Mike Randrup (remaining production roles). Audio was edited in Adobe Soundbooth CS5.
Originally published on blog.mikerandrup.com